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PRIVACY POLICY

Last updated: April 1, 2026

This Privacy Policy explains how ORRO collects, uses, shares, and protects your personal information when you visit or make a purchase from orroglasses.com, interact with our website chatbot, or otherwise engage with us.

ORRO is operated by DALLA L.L.C-FZ. Nothing in this Privacy Policy limits any mandatory rights you may have under applicable data protection law.

1. CONTROLLER & REPRESENTATIVES

The data controller for your information is DALLA L.L.C-FZ, Dubai, UAE. Because we offer goods to individuals in the UK and EU, we have appointed the following representatives:

EU REPRESENTATIVE: MDSS GmbH, Schiffgraben 41, 30157 Hannover, Germany.
UK REPRESENTATIVE: MDSS-UK RP Ltd., Parkway House, Palatine Road, Manchester, M22 4DB, UK.

2. PERSONAL INFORMATION WE COLLECT

We may collect and process the following categories of information:

IDENTITY & CONTACT: Name, email, telephone number, and shipping/billing addresses.
ORDER & TRANSACTION: Products purchased, order value, payment status, and return/refund history.
CUSTOMER SUPPORT: Emails, chatbot messages, photographs (for damage claims), and attachments provided during support requests.
TECHNICAL & USAGE: IP address, device type, browser language, and interactions with our website or advertisements.
MARKETING: Your preferences regarding subscriptions and cookies.
FRAUD & SECURITY: Signals used to verify transactions and prevent unauthorized access.

3. HOW WE USE YOUR INFORMATION

We use your information to:

FULFIL ORDERS: Process payments, arrange shipping, and handle returns.
SUPPORT: Operate our chatbot and respond to your enquiries.
SECURE: Detect and prevent fraud or security incidents.
MARKET: Send updates about ORRO products where permitted by law.
COMPLY: Meet tax, accounting, and consumer-law obligations.

4. LAWFUL BASES FOR PROCESSING

Where UK or EU GDPR applies, we rely on:

CONTRACT: To process your order and provide support.
LEGAL OBLIGATION: For tax records and consumer rights compliance.
LEGITIMATE INTERESTS: For security, fraud prevention, and improving our services.
CONSENT: For non-essential cookies and certain marketing activities.

5. CHATBOT & AUTOMATED SUPPORT

If you use our website chatbot, we collect the information provided to verify your order and provide assistance.

AUTOMATED PROCESSING: Interactions may be processed by service providers (such as Gorgias) acting on our behalf. Requests may be escalated to our human support team where necessary. Please do not provide sensitive personal information that is not required for your request.

6. MARKETING COMMUNICATIONS

Where permitted, we may send you marketing messages about ORRO products.

OPT-OUT: You can unsubscribe at any time by clicking the link in our emails or contacting support@orroglasses.com. We may use a "soft opt-in" for customers who have previously purchased from us, provided an opt-out was offered at the time of purchase.

7. COOKIES

We use cookies to keep your basket active and understand site performance.

CONSENT: Non-essential cookies (analytics and ads) are used only with your consent. You can manage these via our cookie banner.

8. SHARING YOUR INFORMATION

We share information only where necessary with:

SERVICE PROVIDERS: Ecommerce platforms, payment processors, and logistics/fulfillment partners.
SUPPORT TOOLS: Our chatbot and customer service software providers.
SECURITY: Fraud-prevention and professional advisers.
LEGAL: Government authorities where required by law.
Note: We do not sell your personal information for money.

9. INTERNATIONAL TRANSFERS

ORRO operates internationally. Your information may be processed outside the UK and EEA (including in the UAE and USA).

SAFEGUARDS: Where we transfer data to countries without an adequacy decision, we use standard contractual clauses (SCCs) or the UK IDTA designed to protect your information.

10. DATA RETENTION

We retain information only as long as necessary to fulfill orders, maintain business records for tax/accounting, or resolve disputes. For example, order records are typically kept for the duration required by applicable tax law.

11. YOUR RIGHTS

Depending on your location, you may have the right to access, correct, delete, or restrict the processing of your data, or to object to certain uses.

EXERCISING RIGHTS: To exercise these rights, contact support@orroglasses.com.
COMPLAINTS: You have the right to lodge a complaint with your local data protection authority (e.g., the ICO in the UK).

12. CONTACT INFORMATION

For questions regarding this policy or your data: Email: support@orroglasses.com Trader: DALLA L.L.C-FZ, Meydan Grandstand, 6th Floor, Meydan Road, Dubai, UAE.